About
Work
Archive

  








   HI. I AM MINA SON.
   I’M A DESIGNER BASED
   IN NEW YORK AND SEOUL.
         
   SCROLL DOWN HERE↓↓↓
  
  


minason.work




Selected Work ↓
(CLICK TITLES TO VIEW PROJECT CASE STUDY.)

        (01)  Urban Outfitters
(
BRAND IDENTITY, MOTION DESIGN
)
2023

(BRAND IDENTITY, TYPEFACE DESIGN, MOTION DESIGN)
2024

        (03)  BODEGA 
(VISUAL IDENTITY, TYPEFACE DESIGN)
2023

The general meaning of a Bodega is any convenience store in New York City. But I reinterpreted Bodega as a kindergarten for adults, especially those working in the creative field. And it provides a brain practice & training program.


> View Full Project



        (04)  LECRAC
(EDITORIAL DESIGN, ZINE)
2022

LEC&RAC is a zine that explores reflection and refraction from scientific, artistic, and design perspectives. The zine showcases the beauty of reflection and refraction and how they create a unique atmosphere in the world. It also features artists and designers who use reflection and refraction as their own materials to create compelling works.


> View Full Project(WIP)




        (05)  B612
(BRAND IDENTITY, TYPEFACE DESIGN)
2023

B612 is a fictional sneakers brand with the theme of Coexistence of Contrast.
I captured the contrast between the aesthetic of ancient Roman architecture and the products of modern, sophisticated technology, and it was incorporated into the creation of a new brand typeface of ‘B612.’ Typeface has a difference in thickness, rounding, and sharp corners together, but their harmony is recreated into beauty.


> View Full Project



        (06)  TCW™ 10 Years Party
(BRAND IDENTITY, PACKAGING DESIGN)
2023

10 years. How did that happen? It's all thanks to our friends, fans, colleagues, and clients. To celebrate our anniversary, we released a one-off beer with our friends at Five Boroughs Brewing Co, aptly titled First_Draught_IPA_Final_V2 IPA.


> View Full Project



        (07)  Museum of the Moving Image
(BRAND IDENTITY, MOTION DESIGN)
2023

(BRAND IDENTITY, TYPEFACE DESIGN)
2023

(PACKAGING DESIGN)
2023




About
Work
Archive



minason.work




Selected Work↓

2022

(02)  General Dynamics
2023

(03)  BODEGA
2023
    The general meaning of a Bodega is any convenience store in New York City. But I reinterpreted Bodega as a kindergarten for adults, especially those working in the creative field. And it provides a brain practice & training program.

> View Full Project(WIP)

(04)  LECRAC
2022
    LEC&RAC is a zine that explores reflection and refraction from scientific, artistic, and design perspectives. The zine showcases the beauty of reflection and refraction and how they create a unique atmosphere in the world. It also features artists and designers who use reflection and refraction as their own materials to create compelling works. Overall, LEC&RAC offers a comprehensive view of reflection and refraction that goes beyond science and into the realm of art and design.  

> View Full Project(WIP)

(05)  B612
2022
    B612 is a fictional sneakers brand with the theme of Coexistence of Contrast.
I captured the contrast between the aesthetic of ancient Roman architecture and the products of modern, sophisticated technology, and it was incorporated into the creation of a new brand typeface of ‘B612.’ Typeface has a difference in thickness, rounding, and sharp corners together, but their harmony is recreated into beauty.  

> View Full Project(WIP)

© 2023 Mina Son. All rights reserved.
+1 929.623.2569

© 2023 Mina Son. All rights reserved.
+1 929.623.2569
Email↗