■ HI. I AM MINA SON.
■ I’M A DESIGNER BASED
■ IN NEW YORK AND SEOUL. ■
■ I’M A DESIGNER BASED
■ IN NEW YORK AND SEOUL. ■
■ SCROLL DOWN HERE↓↓↓
minason.work
Selected Work ↓
(CLICK TITLES TO VIEW PROJECT CASE STUDY.)
The general meaning of a Bodega is any convenience store in New York City. But I reinterpreted Bodega as a kindergarten for adults, especially those working in the creative field. And it provides a brain practice & training program.
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(04) LECRAC
(EDITORIAL DESIGN, ZINE)
2022
LEC&RAC is a zine that explores reflection and refraction from scientific, artistic, and design perspectives. The zine showcases the beauty of reflection and refraction and how they create a unique atmosphere in the world. It also features artists and designers who use reflection and refraction as their own materials to create compelling works.
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B612 is a fictional sneakers brand with the theme of Coexistence of Contrast.
I captured the contrast between the aesthetic of ancient Roman architecture and the products of modern, sophisticated technology, and it was incorporated into the creation of a new brand typeface of ‘B612.’ Typeface has a difference in thickness, rounding, and sharp corners together, but their harmony is recreated into beauty.
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10 years. How did that happen? It's all thanks to our friends, fans, colleagues, and clients. To celebrate our anniversary, we released a one-off beer with our friends at Five Boroughs Brewing Co, aptly titled First_Draught_IPA_Final_V2 IPA.
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minason.work
Selected Work↓
(01) Johnny Cash
2022
(02) General Dynamics
2023
LEC&RAC is a zine that explores reflection and refraction from scientific, artistic, and design perspectives. The zine showcases the beauty of reflection and refraction and how they create a unique atmosphere in the world. It also features artists and designers who use reflection and refraction as their own materials to create compelling works. Overall, LEC&RAC offers a comprehensive view of reflection and refraction that goes beyond science and into the realm of art and design.
> View Full Project(WIP)
> View Full Project(WIP)
B612 is a fictional sneakers brand with the theme of Coexistence of Contrast.
I captured the contrast between the aesthetic of ancient Roman architecture and the products of modern, sophisticated technology, and it was incorporated into the creation of a new brand typeface of ‘B612.’ Typeface has a difference in thickness, rounding, and sharp corners together, but their harmony is recreated into beauty.
> View Full Project(WIP)
I captured the contrast between the aesthetic of ancient Roman architecture and the products of modern, sophisticated technology, and it was incorporated into the creation of a new brand typeface of ‘B612.’ Typeface has a difference in thickness, rounding, and sharp corners together, but their harmony is recreated into beauty.
> View Full Project(WIP)